Are you ready to start your own styling business? Hold up! Before you hit the ground running, you must know what NOT to do.

I have seen countless aspiring stylists make the same mistakes over and over again. I share the wrong way to start your styling business in today’s blog.

First and foremost, don’t start your business simply because styling sounds fun. While dressing up people for a living can be enjoyable, it won’t be enough to sustain your business in the long run. You need a deeper reason, a true passion for helping others and making them feel confident through style.

Next, don’t jump right into marketing your business before you’ve even built it. Sure, it’s tempting to create a stunning website and Instagram account, but those things alone won’t bring in clients. You must first have a solid business model and revenue structure.

Lastly, do not copy someone else’s services. You need to create something unique that truly serves your ideal customer. Just because a service worked for someone else doesn’t mean it will work for you. Tap into your creativity and go through the proper steps to develop truly unique services that set you apart from the competition.

If you’re ready to take your styling business to the next level, avoid these common mistakes and set yourself up for success. For more tips and tricks on how to build a thriving styling business, always stay tuned!

Are you tired of living a life that doesn’t fulfill you? Have you been dreaming of a career in fashion but are hesitant to pursue it because of the demanding nature of the industry? Then listen up, because I have a story that will inspire you to follow your dreams.

I want to share with you why I left the world of celebrity styling and went into the magical world of personal styling.

As a child, I fell in love with fashion and knew I wanted to do something related. I went to school for fashion design, but quickly realized that being a designer wasn’t the glamorous dream I thought it was. I ended up working in retail and discovered that I loved making people feel confident and beautiful in their clothes.

I became a celebrity stylist, working on music videos, red carpets, and magazine shoots. At first, it was exciting, but I soon realized that the demanding hours and lack of warm and fuzzy feelings left me unfulfilled.

It wasn’t until a random person at a workshop I was teaching about celebrity styling said, “I wish I were a celebrity so you could be my stylist,” that I had an epiphany. I could take everything I had learned and start my own business doing personal styling for regular people.

Now, my fulfilling career allows me to create my schedule, work with amazing clients, and help people feel confident and beautiful. If you’re ready to pursue your passion, then let my story inspire you to take that leap of faith.

I am excited to talk about transitioning from in-person to virtual styling. It’s a question that I get asked all the time. Trust me, it’s not easy, but it’s doable. In this blog post, I will share some of the steps I took to make this transition and how you can do it too.

When I started my personal styling career, shopping for clients was exciting and fun. But as years passed, I realized I couldn’t do it forever. So I started to make the transition from in-person styling to virtual styling. It was a challenge, but I was able to find ways to make it work.

The first step to transitioning is to master in-person styling. Yes, you read that right! You have to start with the basics before moving on to virtual styling. My top-performing virtual styling programs, Personal Style University and Style Confidence Collective are based on the blueprint I created through in-person styling. So it’s important to master this first before anything else.

The second step is dismantling the in-person experience and considering how to make it a virtual experience. For example, in your in-person styling sessions, you might have tea and cookies with your client while asking them questions about their style. How do you translate this into a virtual experience? One way is to do a Zoom consultation and send your client a personalized box of cookies and tea to enjoy during the session. It’s a little thing, but it can make all the difference in creating a fun and engaging experience.

The key is to get creative and think outside the box. Every step of the in-person experience can be translated into a virtual experience. You have to get in there with your little stylus toolkit and think about each step in detail. You must create new processes, graphics, and scripts to make it work.

Transitioning from in-person styling to virtual styling isn’t an overnight success. It requires a lot of trial and error, testing, and patience. But with determination and creativity, it can be done. I hope this blog post has inspired you to start thinking about how you can make this transition in your personal styling business.

Thank you for reading! Don’t forget to check out my YouTube channel for more styling tips and tricks.

Are you struggling to make a name for yourself as a personal stylist? Are you not attracting the right clients? Chances are, you might be making some common mistakes holding you back. In today’s blog, I will share with you five mistakes you’re probably making as a personal stylist and how to fix them.

Mistake number one: you’re trying to serve everyone. It’s a common mistake among entrepreneurs to think that you’ll get all the clients if you appeal to everyone. But the truth is, when you try to appeal to everyone, you appeal to no one. The solution is to focus on a niche that could attract your ideal clients.

Mistake number two: you’re not charging enough money. Are you shocked at how little you’re making as a personal stylist? It’s time to raise your prices. A particular formula needs to be followed when pricing your services, and I can help you with that.

Mistake number three: you’re spending too much money on your website. While having a website is important, you don’t need to spend much time and money on it. Instead, focus on providing content and building your business.

Mistake number four: you’re not spending enough money on your education. Being a stylist isn’t just about putting cute outfits together. You need to learn more about being an entrepreneur to be successful in this field. Investing in your education is crucial for your success.

Mistake number five: you’re not providing excellent customer service. Your clients are your bread and butter and should always come first. Ensure excellent customer service to keep them coming back and referring others.

It’s time to make some changes if you make any of these mistakes. By fixing these common mistakes, you’ll be on your way to success as a personal stylist. If you want to learn more, check out my 10-week online course, Style Boss Academy, where I teach aspiring stylists how to turn their passion into a profitable business. Don’t wait; start today!

In this blog, we will talk about starting a styling business and how to invest your money wisely. Starting a business can be exciting, but being smart about investing your money is essential. I’ll be sharing my investment strategy if I were starting my business today.

First and foremost, it’s essential to understand that it takes money to make money. If you’re trying to make a business spend zero money, I’m sorry to say that’s not how the company works. Investing in yourself and your business will bring something back in return, whether it’s a direct return on your investment or education that you can use throughout your career.

Now, let’s talk about what to invest your money in and, more importantly, what not to invest your money in. One mistake I see many people make when starting their style-based businesses is investing their money in all the wrong things. Things that can come way later, like a website, hiring someone to manage their social media, or spending a lot of money on a brand photo shoot. These things are essential but not the priority when starting your business.

The first thing I would invest in is training, whether a course or a seminar, that will teach me everything I need to know to get started. When I decided to become a stylist, the first thing I invested my money in was a course to teach me how to be a stylist. When I decided that I wanted to have an online system to teach people how to dress themselves, the first thing that I did was invest in Amy Porterfield’s program to learn how to build an online course.

Investing in education will cut you to the front of the line and give you something to refer back to throughout your career. The cost of a course or seminar might seem high, but it’s worth it in the long run. Most online programs offer payment plans, so you don’t have to simultaneously put the entire investment up.

A coach is the second thing I would invest in if I were starting over. It took me a couple of years to figure it out on my own before I decided to invest in a business coach. It was pretty pricey, but I wish I had done it sooner. A coach can give you personalized feedback and coaching that will help you accelerate your business. Working with a coach helped me move up faster, and I was able to generate more revenue.

The third thing I would invest is the bare minimum amount of equipment I need to run my business. As a personal stylist, you’ll need a clothing rack, hangers, a steamer, and essential things to do your job. Make sure you have a computer, phone, and internet connection. Don’t waste your early investment in your business on unnecessary things like office furniture, art for the walls, and fancy equipment. These things are just too distracting and a waste of money.

Lastly, invest in marketing. Getting the word out about your business is crucial for generating revenue. You can start small, like creating a website or social media accounts. But don’t be afraid to spend a little money on ads or collaborating with influencers to get your name out there.

Starting a business requires some investment. But it’s essential to be smart about how you invest your money. Don’t invest your money in unnecessary things. Instead, invest in education, coaching, minimal equipment, and marketing. By investing wisely, you’ll be able to accelerate your business and generate more revenue.

Today, we will talk about something that every stylist has experienced throughout their career – fears. Yes, I said it, fears.

Now, these fears are real, and it doesn’t matter how many years you’ve been styling; you will come up against them. So, let’s talk about every stylist’s four scariest fears.

The first fear is that you didn’t pull enough clothes. For those new to the styling world, “pulling” is a fancy word for shopping. Before every fitting, no matter how much I pulled, I would be terrified that I didn’t hurt enough, and this would always result in me going back and buying more stuff. Every time, the client would be impressed by how much I had pulled, but my ridiculous fear never stopped.

The second fear is that your client will hate everything you pulled. Even though you’ve done your job correctly, you’ve listened to your client, and they signed off on the mood board; you can’t help but worry that they will hate everything. It’s a real fear because it is the worst. I’ve had that happen to me once in my career, and it was the worst. But, if you’re in my world, in Style Boss Academy, I will teach you things to ensure you have happy clients.

The third fear is the fear that your client will ghost you. I teach things inside Style Boss Academy to set up your business in a way where it would be awful for them if they ghosted you. I would do all the shopping, set everything up, and then sit there like a girl waiting for the guy to pick her up for the prom, waiting for the client to show up. I always feared they wouldn’t show up, but they always did.

Finally, fear number four is that you will go way over budget. This fear would happen to me when I was in the celebrity styling world. If I were styling an ad campaign or something where there was a budget given, I would always be so afraid that we’d go over budget. But, as you get better at being a stylist, you’ll know where to save, splurge, and how keep your budget in line.

So those are the fears – fear that you didn’t pull enough clothes, that your client will hate everything, that your client will ghost you, and that you’ll go way over budget. If you’re a stylist, I’d love to know which fears you’ve identified with, and if there’s another fear that I didn’t mention, please put it in the comments below.

Remember, fear is normal, but you can overcome it. And, if you’re in Style Boss Academy, I’ll teach you how to overcome it and have happy clients every time.

I want to talk to you about the five things every stylist needs to succeed. These might not be what you expect, but trust me, they’re essential.

First and foremost, every stylist needs styling abilities. This might seem obvious, but I can’t tell you how many aspiring stylists I see who lack the necessary skills. It’s not enough to have a love for fashion and great taste. You must know how to style for different body types, sizes, and occasions. You need to learn about new brands, trends, and fit constantly. And this is an ongoing process.

The second thing every stylist needs to be successful in sales and marketing skills. You can be the most talented stylist in the world, but if no one can find you or wants to work with you, it won’t matter. So, overcome your fear of marketing and start learning about business, marketing, and sales. You can teach yourself the styling piece, but sales and marketing are essential skills that you need to master.

Empathy is the third thing every stylist needs to succeed. As a stylist, you work with people in a very intimate way. Clothing is personal, and style goes hand in hand with our worth, body image, and how we portray ourselves. So, understanding people is essential. It would be best if you were good at reading emotions, seeing between the lines, and understanding your client’s needs.

The fourth thing every stylist needs to succeed is a thick skin. You need to be able to handle negativity and criticism because it’s inevitable. Whether it’s nasty comments on social media or an unhappy customer, you need to be able to take it and keep moving forward. No one in the fashion industry is immune to criticism, so you must develop a thick skin.

Finally, every stylist needs to be open to learning and growth. The fashion industry is constantly changing, and you need to be adaptable. It would be best if you were willing to learn new skills, try new things, and be open to feedback. Your clients will appreciate your willingness to grow and evolve.

So, there you have it, the five things every stylist needs to succeed. Remember, it’s not just about having great taste and a love for fashion. It would be best if you had styling abilities, sales and marketing skills, empathy, a thick skin, and a willingness to learn and grow. If you can master these five things, you’ll be well on your way to a successful career in styling.

Today I want to answer one of the most popular questions I receive from my clients: “How do you come up with so much content for social media?” In this blog, I will share a few tactics I’ve used to generate content ideas that have helped me grow my online business.

First and foremost, I ask my audience what they want to know. This is actually how I started my YouTube channel. I went on Instagram and asked my followers what they wanted me to do a video about, and they told me. It’s really that simple. If you’re starting and you don’t have an audience, ask your family and friends what they would like to know about your passionate topic. You may be surprised at the questions they come up with.

Another way to source content ideas is to think about what people need to know. This may not necessarily be something they’re asking for, but you know they need to hear. For example, you could create a video on “10 Trends to Avoid in 2023” if you’re a stylist like me. Nobody asked you that question, but it’s something you know your audience needs to hear.

Lastly, think about the people you’ve already worked with. What topics kept coming up during your work together? What do you think about long after you’ve already worked with that client? These are all great sources of content inspiration.

One bonus tip I would like to add is to bounce ideas off of other people. It’s so helpful to be in environments where people also create content and run businesses. This could be through a coach, an online community, or a program. Having a brainstorming day or a VIP day with a mentor or coach can be highly beneficial to generating new ideas.

Remember, not every content needs to be a home run, but the more you create and show up consistently, the better. You never know who’s watching, and every piece of content you put out there is a chance to attract new clients and grow your business.

I hope these tips were helpful. If you have any other ideas on how you generate content for your business, drop them down below in the comments.

In this blog, I want to ask a question I often ask: how do you balance starting your styling business while working for a fashionpreneur?

First, this is a fantastic question, and I have the best answer ever. Are you ready? Chill. That’s it, chill and be patient.

As an aspiring stylist just starting, it can be tempting to want your boss’s job immediately. However, that is a huge mistake. The reason it’s hard to get these jobs is that fashionpreneurs like me are afraid of you. Yes, that’s right. We’re so scared of you because you’re annoying. You’re not there with genuine intentions for serving, and you’re not there to learn and move up the ranks authentically. Instead, you’re trying to steal stuff from us, and that’s not cool.

I advise you to understand that working for someone else is a gift. You peek behind the curtain and learn what most of us must learn. So, sit there, be quiet, be patient, and learn. When it’s time, it will be your time.

Don’t use what you learn as a weapon. It’s essential to be patient and wait for your turn. I graduated from my former school, went into celebrity styling, and worked under some of the most prominent stylists in the world. The ones who put in the work and were patient are now styling A-list celebrities.

So, I advise you to be patient, take your lumps, and be an assistant for years if you have to. Trust me; it will pay off in the end. If you want to become a stylist, I highly recommend downloading my free e-book, “How to Book Your First Styling Client.” It’s packed with insider information to help you succeed.

If you have any questions, please drop them in the comments below.

Thanks for tuning in, and remember, patience is vital.

Hello, and welcome to my blog post! Today, we will discuss the different types of style bosses. Whether you’re an aspiring stylist, a style coach, an author, or a course creator, there’s a style boss for you.

So, what kind of style boss are you? Let’s dive in!

First up, we have the super boss. This type of boss is an entrepreneur through and through. They cannot work for others or sleep without thinking about style and business. They’re all in, all the time, and there’s no turning back.

Next, we have a full-time boss. This type of boss is committed and wants to do this full-time, but entrepreneurship isn’t what gets them going. If a different opportunity came their way, they would be okay leaving the entrepreneurial life behind.

Then we have the part-time boss. This type of boss needs to scratch that itch. They have created and want to style but don’t need it to consume them. They can use it as a side hustle or for fun on the weekends.

Lastly, we have the sometimes boss. This type of boss would do this work for free and for fun. They don’t care about making money or setting up a business. If a friend called them up and asked for fashion advice, they would happily help.

It’s essential to identify what type of style boss you are and be at peace with that. There’s nothing wrong with being a part-time or sometimes boss. It’s all about finding what works for you.

So, which type of style boss are you? Let me know in the comments below. Remember, there arere different levels of success and tears within a career. Take the pressure off yourself and embrace your style boss identity. Thanks for reading!