How to Source Content Ideas for Social Media

Today I want to answer one of the most popular questions I receive from my clients: “How do you come up with so much content for social media?” In this blog, I will share a few tactics I’ve used to generate content ideas that have helped me grow my online business.

First and foremost, I ask my audience what they want to know. This is actually how I started my YouTube channel. I went on Instagram and asked my followers what they wanted me to do a video about, and they told me. It’s really that simple. If you’re starting and you don’t have an audience, ask your family and friends what they would like to know about your passionate topic. You may be surprised at the questions they come up with.

Another way to source content ideas is to think about what people need to know. This may not necessarily be something they’re asking for, but you know they need to hear. For example, you could create a video on “10 Trends to Avoid in 2023” if you’re a stylist like me. Nobody asked you that question, but it’s something you know your audience needs to hear.

Lastly, think about the people you’ve already worked with. What topics kept coming up during your work together? What do you think about long after you’ve already worked with that client? These are all great sources of content inspiration.

One bonus tip I would like to add is to bounce ideas off of other people. It’s so helpful to be in environments where people also create content and run businesses. This could be through a coach, an online community, or a program. Having a brainstorming day or a VIP day with a mentor or coach can be highly beneficial to generating new ideas.

Remember, not every content needs to be a home run, but the more you create and show up consistently, the better. You never know who’s watching, and every piece of content you put out there is a chance to attract new clients and grow your business.

I hope these tips were helpful. If you have any other ideas on how you generate content for your business, drop them down below in the comments.

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