Category Archives: Stylist Training

Why I Left Fashion Celebrity Styling for Personal Styling

WATCH VIDEO I don’t know who needs to hear this, but: It’s okay to change your mind. It’s okay to change careers. It’s okay to start over. Case in point, I changed my mind about a dozen times before I landed where I am today. Let’s breakdown my career trajectory:   1999: In high school, I wanted…

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How To Start a Styling Business … The WRONG Way!

I’ve been doing this a long time, teaching stylists; we’re coming up on 13 years. According to Malcolm Gladwell, it takes 10,000 hours of practice to gain expertise in your desired field. That equates to working around the clock (no sleeping – just working) for a year and fifty-one days. Needless to say, I’ve far…

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Are You Making This HUGE Mistake In Your Styling Business?

“Don’t give up before the miracle happens.”   Last week, I watched some incredible videos my students created to share how they’ve transformed since joining Style Boss Academy. Their transformations had my jaw on the floor. I knew I made an incredible program, but damn, I really knocked it out of the park with this…

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How to Transition From In-Person Styling to Virtual Styling

I was probably five years into my business when I had a vision, and it was a vision I didn’t love. I pictured myself as a 40-something in Los Angeles running around the Beverly Center (a mall here in LA), carrying a TON of shopping bags for my clients, and I was freaking EXHAUSTED. What…

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FREE Build a Style Empire Workshop | You’re Invited

Back by popular demand … My FREE online workshop designed to help you build your style empire is back, now with more workshop dates and times so more people can attend! Last October I held this workshop for hundreds of aspiring stylist bosses, but still many were unable to attend due to work obligations and…

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How To Become A Virtual Personal Stylist

When the pandemic hit in March of 2020, many of my entrepreneur friends’ businesses went from millions of dollars to zero. My business, however, tripled in revenue that year. How did that happen? Because in 2016, I began expanding my styling services to include virtual styling. You better believe I was extra grateful for making…

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How To Create a Client Styling Mood Board

One of the most critical aspects of the personal styling process is presenting an inspiration board or mood board to the client before shopping on their behalf. Shopping without a visual plan (you both agree on) is a recipe for disaster at the fitting. So how do you create this visual plan? It’s simple really,…

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Do You Need a Degree To Become A Personal Stylist

I don’t know about you, but I grew up in a world where the mantra was, “go to school, get good grades, get a good job, and start a family.” That mantra never really sat well with me, but I didn’t want to upset the apple cart, so I did what I had to do….

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How Much Do Personal Stylists Get Paid?

Not everyone knows this, but working as a personal stylist isn’t like working a regular job. There are no set hours, unlike a “normal” job, and there certainly isn’t a salary. Well, unless you take on a “stylist” position at a boutique, and in that case, you’re just a sales associate with a fancy title….

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How to Use Social Media to Get Styling Clients 

If I told you I built a 7-figure style empire with virtually zero paid advertising, would you believe me? Well, you should because it’s true. When I first started my business, I had no money; actually, I had less than zero money. I’d just left my 9-5 job with no savings and no plan, I…

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