Are you struggling to get repeat clients for your styling business? If so, you’re not alone. In this blog post, I will explain three reasons clients aren’t rebooking with you and what you can do about it.
You didn’t follow up.
Your clients aren’t thinking about you 24 hours a day. They have their own busy lives to worry about. That’s why it’s essential to follow up with them. Stay top of mind by creating content and reaching out to them regularly. Remember, top of mind equals pockets lined. The more your clients think about you, the more likely they will rebook with you.
You don’t have any next steps available to them.
Your clients might not know that they can work with you again. Educate them on the next logical steps they can take with you. Do you offer styling services for multiple seasons? Do you have a loyalty program? Make sure you have something to offer your clients so they can work with you again.
You didn’t knock it out of the park.
Let’s face it: not everyone is going to love your work. However, you must ensure you’re doing an incredible job for your clients. Ensure you’re focusing on the customer journey and providing a tip-top experience from start to finish. You won’t get rebooked or receive referrals if your services fall short.
If you’re not getting repeat clients, it’s essential to follow up with them, educate them on their next steps with you, and make sure you’re doing an incredible job. By doing so, you’ll be on your way to growing a successful styling business.
If you’re interested in turning your passion for fashion into a profitable business, check out my online business school for stylists, Style Boss Academy. I’ve trained over 6,000 stylists throughout my career and can help you too.