If I told you I built a 7-figure style empire with virtually zero paid advertising, would you believe me? Well, you should because it’s true.
When I first started my business, I had no money; actually, I had less than zero money. I’d just left my 9-5 job with no savings and no plan, I was living off unemployment, and I was $18,000 in debt.
My new job as a celebrity stylist was unpaid, aka I was an intern. At the same time, I was building my Personal Styling business where I’d hoped to get paid the big bucks dressing everyday women.
Do you think I had an advertising budget? Heck no! Then how did I turn no money into millions? Social media, my friend. Here are three tips for turning your social media accounts into a client-generating, money-making machine.
There are so many options to choose from on social; Instagram, TikTok, Facebook, YouTube, Twitter, and the list goes on. We can all have accounts on these platforms, but there should be 1-2 platforms where you focus our efforts. Choose your platform where your talent can shine. If you’re good on camera, then focus on YouTube or IG live. Great writer? Then write amazing posts on Facebook or blogs. Another thing you must keep in mind is to focus on the platforms where your ideal customer is hanging out. You don’t want to make incredible content for the wrong people!
Consistency is key when it comes to social media. You can’t post once and expect the clients to line up at the door. Keep posting even if no one is watching. I put up YouTube videos every day for an entire year before generating consistent revenue. Plan ahead, post daily and create sharable/ valuable content that resonates with your
Don’t be shy; make sure people know you offer styling services. But keep in mind the importance of maintaining a balance between posts that advertise what you do and posts that add value. Your hard-earned followers will abandon you if you come off too sales-y and spammy.
For more tips and tricks for building your personal styling clientele, download a copy of my FREE eBook, ‘How To Book Your First Styling Client: 5 Success Secrets For Turning Your Dream Job Into a Reality.’
Until next time!