How To Become A Virtual Personal Stylist

When the pandemic hit in March of 2020, many of my entrepreneur friends’ businesses went from millions of dollars to zero. My business, however, tripled in revenue that year.

How did that happen? Because in 2016, I began expanding my styling services to include virtual styling. You better believe I was extra grateful for making that decision! In 2018, I went completely virtual in both of my companies (my styling school and my styling businesses).

Here we are in 2021, and anyone who hasn’t gone virtual wants to or is at least curious about it. The transition to digital can be overwhelming, especially if you aren’t tech-savvy, but it can be done with a bit of patience and perseverance.

Today I’m sharing my top tips for transitioning from in-person to virtual. Enjoy!

1.) Build your foundation in-person

Starting your virtual empire from scratch can be done, but I don’t recommend it. Nailing your in-person process and re-engineering it into an online offering is much easier.

I broke down my most popular 1-on-1 styling package (that was proven to transform) into a step-by-step process that I turned into an online course. That course has helped hundreds of women and started my virtual empire.

2.) Explore your options

There is a myriad of ways to offer your services online. Research them all and decide which one is the best fit for your clients, your budget, business, and tech know-how.

Here are a couple of options for you to explore:

  1. 1-on-1 virtual using Zoom
  2. Create an online course
  3. Build an online membership
  4. Sell eBooks and virtual look books
  5. Utilize styling apps like Hue and Stripe
  6. Manage your business using the virtual tools on Garmentier

3.) Market yourself and your services

Just because you build, it doesn’t mean they will come. Creating a virtual asset is a fantastic addition to your business, but if your business isn’t standing on solid ground, your new asset won’t make you any money. You must create a marketing and sales plan for your business in addition to your new service offerings if you want to get paid.

For more tips and tricks for building your styling clientele, download a copy of my FREE eBook, ‘How To Book Your First Styling Client: 5 Success Secrets For Turning Your Dream Job Into a Reality.’



Until next time!


Lauren Messiah

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