Behind the Book: The Design Process {Style Therapy}

Have you ever felt like the most important person on the planet?

I have, and it felt damn good!

I experienced that magical feeling back in 2019 when I flew to New York to meet my book agent and editor for the first time.

I’ll never forget walking into the lobby to see that MY book publisher shared a building with Gucci, Nobu, Getty Images, and Harper Collins.

It was official; my publisher was big time. I was big time.

The best way I can describe the Abrams offices was a sea of books and endless information from some of the world’s most talented people.

And my book, my knowledge was about to grace those same shelves.

But that wasn’t the moment I felt like a star.

The moment I felt like a star was when my book team gathered around a giant table, with me at the top of the table. They presented me with the interior pages of the book.


The book that I had worked so hard on was materializing into something more magnificent than I ever imagined.

This was the start of the journey towards the finished book, which hits shelves on April 27th.

I am peeling back the curtain to show you the design process involved in creating a finished book in today’s video.

I’m going to show you the mood boards, the rejected cover options, interior page drafts, and more.

This is some top-secret shit!


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