I love Maison Martin Margiela! In fact, the label has recently been taking up quite a bit of real estate in my closet. I’m not complaining either because the clothing is absolutely brilliant. Speaking of brilliant … their new limited edition charity AIDS T-shirt is pretty brilliant too!
For years they have been making an AIDS charity tee shirt in English that says “THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START”. The shirt is designed so people can’t really read what the shirt has to say (most of the text is on the inside at the back of the V-neckline). This forces people ask what the shirt says and then a dialogue is started on a very important issue. Smart right?
Margiela has decided to make the shirt in different languages, starting with Japanese. Beginning in December the new limited edition shirt will be available for sale. A percentage of the sales is donated to ‘AIDES’, a French organisation dedicated to fight the HIV virus and take care of patients living with HIV/AIDS (www.aides.org).
I’m pretty stoked because I think the cause is great and the Japanese version looks damn cool!
This limited edition charity AIDS T-shirt will be exclusively available in all Maison Martin Margiela stores starting December 1st.