Giving Fashion a New Name

Everyone knows what a “wife beater” is, right? The ribbed white tank that can make some look like a total slob and others a simplistic bomb shell. But what’s with the name? Kind of well… Nasty.

Splendid, Liveawear, and Intermix are on a mission to eliminate the term “wife beater” from the fashion vocabulary. Support the cause by purchasing the shirt. Its $40, some of the proceeds go towards the cause. Hey you gotta fight for something.

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